Britt Beemer Might Quotations

Shoppers won't just be at the mall this weekend, but they will be checking things out online. Where they find the better deal is where they might actually make the purchase.

Wal-Mart has had a much stronger gift-card season than last year, so that might explain why their (December) sales figure is not as good.

I've advised clients that when you get into these types of situations, the PR battles are so bad. You might as well get out of it and not fight it.

Consumers might think (restocking fees) are unfair. As long as they feel it's unfair, they'll be less likely to go back to that store.

The closer you are to them, the greater the impact they'll be. If you can get almost one out of four people to shop at an outlet mall, that's a lot of people. It might not impact East Cooper. It might not impact Summerville. But somebody's going to feel them because that's quite a bit of business.