The real issue is, who's in control of my online profile,...

The real issue is, who's in control of my online profile, who can access it, and who's selling it? When I show up at a travel site, do I want them to know who I am and what frequent flyer program I belong to? Yes. When I'm doing research on AIDS because I have a friend in the hospital, do I want that as part of my profile? I don't think so.