People used to want to see the same old thing, but nothing...

People used to want to see the same old thing, but nothing in the marketing of 'Stealth' made it seem truly original. All I remember from the trailer is the airplane, not the characters. And all I remember from the trailer of 'The Island' is the concept, not the characters. 'Mr. & Mrs. Smith,' 'Batman,' 'War of the Worlds': Those trailers were about characters. That's good for the movie business.