Even though the Swans have been there for over 20 years now...

Even though the Swans have been there for over 20 years now and really built up a loyal following, AFL on television does not attract the sort of audiences we would like, ... We would just have got killed if we went in any earlier. We are putting it on at 10pm, which is not what I would call late, but we would get hammered if we put it on live.