This is the year they establish a benchmark. We don't know...

This is the year they establish a benchmark. We don't know what kind of participants or spectators it will draw. We'll have to wait until after the event to measure what kind of impact it had. I think it's very important to be a quality event, and then build on it. ... Look at the Cherry Blossom Festival. ... It's not practical to think huge in the first year. It's something you have to grow.