It isn't always about market share. You can always win...

It isn't always about market share. You can always win market share by picking up customers that the number one company doesn't want. The question is can you make a living from that: picking up and servicing marginal users but at a profit. It is like running a delivery service, making sure you go to places that FedEx doesn't -- like Indian villages, hermits in cabins out in the woods.