There is a big part of the prime demographic that key 18-...

There is a big part of the prime demographic that key 18- to 49-year-old market that is hungry to sample this model. Not everyone can do appointment viewing when ABC decides to put a hit program on. So the convenience factor is becoming a driving force in the filmed entertainment business right now. This is going to get Disney a great sample of what people want, and if they're willing to pay for it.