We're going to be more vocal (about our green efforts). It's...

We're going to be more vocal (about our green efforts). It's not clear to us that we've gotten much credit for the good things that we have done, and we think we ought to start talking about that and get people to recognize it. If some people choose to sit on the sidelines and criticize, then we ought to ask them what they're doing physically to make a difference rather than just talking.