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The Great Idea in advertising is far more than the sum of...

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The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

Leo Bogart Quote About Ideas, Measurement, Recognition: The Great Idea In Advertising...

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The Great Idea in advertising is far more than the sum of...

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