The generation that we see now in elementary school is more...

The generation that we see now in elementary school is more used to wearing a helmet. Unfortunately as kids get older, they get out of the habit of wearing the helmets, and parents sometimes aren't as strict as they really need to be. The level of use is still not where we'd like it to be but anything we can do to make it easier for parents to enforce this rule, we're going to try and do that.