Then also J has a particularly aggressive management...

Then also J has a particularly aggressive management (company) that started looking into the numbers and kind of made money an issue. My wife, we had a kid, and ? we need the money. But I mean, it's kind of cool. There are a lot of practical reasons to do it. Then there's also like just, I don't mean to be pretentious by saying it, but kind of spiritual reasons for doing it as well, and musical.