I think there are these moments of truth in the customer...

I think there are these moments of truth in the customer relationship with the company where frustration can set in; where they are looking at the company and their decision to continue or discontinue interacting with our brand. This program is really designed to cover that initial time period with BellSouth and make sure that it's an easy process, so those moments of truth are positive and there's a decision to continue because BellSouth understands their needs.