First of all, the American people are inundated with...

First of all, the American people are inundated with advertisement after advertisement of you buy, buy, buy. You've got to have the latest thing. The iPad 1 isn't any good anymore, you've got to have the iPad 2. The iPhone 4, now you've got to have iPhone 4S. Now you've got to have the 5b, now you've got to have the 6c.