Goodwill and reputation are intangibles, but they are the...

Goodwill and reputation are intangibles, but they are the keys to business success. Since they are also inexorably linked to social values, it follows that a change in social norms will have a significant impact on profits.

Noreena Hertz Quote About Business, Change, Follows, Goodwill, Impact: Goodwill And Reputation Are Intangibles...
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