If you're making the choice between Kleenex and Puffs, you...

If you're making the choice between Kleenex and Puffs, you can debate which one has more aloe in it. But when you're a no-name brand, it's hard to get people to look at you. Right now, people don't know Gifford Miller's name - and if they know his name, they don't necessarily know what's behind it.