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If a company is second rate, the logo will eventually be...

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If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

Paul Rand Quote About Believe, Eventually, Foolhardy, Job, Perceived: If A Company Is Second...

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If a company is second rate, the logo will eventually be...

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