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It is about retail as theatre. Our customers want to come in...

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It is about retail as theatre. Our customers want to come in and be entertained so we have DJs in menswear, or we play movies on screens. Merchandising has to be very eye-catching.

Richard Gray Quote About Customers, Djs, Movies, Retail: It Is About Retail As...

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It is about retail as theatre. Our customers want to come in...

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