Remember, the conventional wisdom is, "Yeah, you can do this...

Remember, the conventional wisdom is, "Yeah, you can do this like [Donald] Trump has done it during the primaries, buuuut once you get to the general, it's not about national votes. It's about states! It's about swing states. It's about battleground states. And you've gotta have targeted expenditures, great ads running against your opponent in those swing states."