The number of weddings has been fairly stable over time, but...

The number of weddings has been fairly stable over time, but the story with David's is they have a better mousetrap in my opinion. ...It makes the shopping experience much easier. So what they've done is they have created a format that is very consumer friendly and solves a lot of problems for the bride-to-be, and they've been able to roll this out. And as a result, they've been gaining market share.