Use the word 'zeitgeist' as often as possible. Ideally, you...

Use the word 'zeitgeist' as often as possible. Ideally, you want to find words that sound familiar but people don't really know their definitions: 'zeitgeist,' 'bildungsroman,' 'doppelganger' - better yet, anything Latin. But avoid 'paradigm.' It's so 1994. If you say the word 'paradigm,' everybody knows you're a poser.