We thought we could spin the news story of a Gregorian chant...

We thought we could spin the news story of a Gregorian chant hit in Europe into something that would catch the attention of the media here, ... We put a big bet on the roulette table. We spent a great deal of money in buying some TV advertising. So, we got the message out there that this thing existed and our distribution company was right there with us and we got the initial distribution.