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Fragmentation means more and more shows get lower and lower...

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Fragmentation means more and more shows get lower and lower ratings. Events like the Super Bowl are arguably the only places advertisers can reach everyone in the U.S. at one time.

Tim Calkins Quote About Advertising, Arguably, Bowl, Events, Lower: Fragmentation Means More And More...

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Fragmentation means more and more shows get lower and lower...

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