Basically it's a marketing test. If you go to our Web site...
Basically it's a marketing test. If you go to our Web site sometimes you'll see we've got different price points we're trying out for Florida residents. Similar situation: Let's pick some people, send them a ticket and see how many of them come. It tells us who's watching. And chances are, someone who brings a ticket and uses it is not going to come by themselves.
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