Branding Quotations

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

In China, going public has a cachet from a branding standpoint. It will improve our image to ad agencies, government regulators.

A lot of my branding has come from stubbornness - I knew what I liked. I knew what I wanted to do.

Nationalism as we know it, is the result of a form of state-sponsored branding.

Branding is simply a more efficient way to sell things.

Customers must recognize that you stand for something.

I've always thought that a name says a lot about a person. So naturally, being named Howard, I always wanted to crawl into a hole.

Personal branding is about figuring who you are and what turns you on and then monetising it

If design isn't profitable, then it's art.

You too are a brand. Whether you know it or not. Whether you like it or not.

Products are made in the factory, but brands are created in the mind.

Branding is everything. A young girl once came up to me and told me I could be famous because I looked just like Richard Branson!

TV feels quite constipated, and the thing I find particularly difficult is the branding of the channels where it's not 'Is it a good script?' but 'Is it a BBC2 script?'

A great brand is a story that never stops unfolding.

Branding is overrated.

If your business is not a brand, it's a commodity.

If you are not a brand, you are a commodity.