Christopher Scott "Chris" Plummeris an English former professional footballer, and former manager of Conference North side Corby Town and current manager of Peterborough Sports... (wikipedia)
If they can get the weight positioned lower and further back from the face (inside the club head), then they can increase the launch angle, and reduce spin.
We can fit a beginner for length, grip and club head speed.
Titanium heads also have more of a trampoline effect. They bounce the ball off the club faster so the ball has more speed and goes farther.
We have more left-handed golfers here than any store I've been in. We can use all the technology, give them the same fittings.
We're seeing more and more playing on it.
They also are more forgiving and have a bigger sweet spot than the traditional irons.
The biggest change has been the titanium head driver. They're lighter, stronger, and go farther with the same swing.
It's important to match the club to the golfer.
The manufacturers come here with a huge selection for people to try. It's a good chance to hit some balls and see what suits you.
These are clubs made to replace the longer irons in the set. They are a cross between a wood and an iron in design.
The lower the kick point, the higher the ball goes.