Dave DeCecco Quotations

Soft drinks are a big part of it but they are just part of it.

It appears Sammy has made an honest mistake, and based on Major League Baseball's findings, there's no reason to change our relationship with him.

We're looking for a big opportunity and a big audience, and this is where you find it.

This is a bigger idea than our previous marketing. We think it will really drive excitement around the Pepsi brand, as people start talking about the sweepstakes.

That's completely inaccurate. We have a long history and strong track record of supporting diversity in our advertising.

It's a labeling thing, not a safety issue. They're not going to recall these products.

It's a great platform to release new, 'big-idea' creative material.