Dawn Ostroff Quotations

Obviously we'd like to see one thing new on the schedule, and there could be two.

I got more phone calls about that moment on the Emmys than almost anything else in a long time.

We're now in production on our 11th episode, and from what we've seen and read, this wonderful series maintains its incredibly high standard of quality and the best days still lie ahead.

We looked at the music business and we are all aware that we have to be ahead of things.

Joey and Lance are such fun, interesting people and they truly are an odd couple.

Paul is a skilled and talented public relations executive whose respect from the press is matched only by the admiration of his peers. He is a brilliant strategist and manager whose intuitive understanding of the media landscape will be of enormous benefit in communicating The CW message to the press and all of our key constituents. In addition, Paul comes to The CW having worked at both UPN and The WB, providing a unique background and vantage point of what it takes to compete as the fifth broadcast network.

Our strength is having high-quality hits that it would take another (new) network years to develop.

It could be a game-changer for us, but we're very realistic. It will take time for viewers to find us and find the show.

We have very few holes, so we're focused on quality versus quantity.

They are two very different people. It's almost a modern-day 'Odd Couple,' if I had to characterize it, with the two of them portraying pretty close to who they are, which is why it's a hybrid of a reality and a comedy show.

The days of waking up and reading the overnight ratings are over.

Ultimately, the dollars will have to come from television. Will it come from television tomorrow, I don't know,

Listen to your inner voice. Trust your intuition. It's important to have the courage to trust yourself.

We obviously know it's going to be challenging for the rest of the season.

We have Get This Party Stared, and don't forget that Top Model comes back in March. So right now we'll be fine with that programming. We may wind up with another reality show, but right now we'll be fine getting through the season.

We have some big decisions walking into our scheduling meetings with as few holes as we have.

Veronica Mars' is a smart, intelligent show with a fabulous star in Kristen Bell, and like many other great series, it simply needs more exposure to gain real traction. This is that opportunity,

could be very big for us, but you've got to be realistic. It will take time for viewers to find the show - and to find us.

It really all was hypothetical. We didn't pick schedules that could never happen, but it was all really hypothetical. You were supposed to imagine the possibilities: It's all possible.

As you can see, we have come a long way, especially in the amount of original programming on our air.

As we all know, Britney and Kevin's life together has been played out in front of the public through Internet speculation, the gossip columnists and entertainment magazines, ... But now, for the first time, their millions of fans will get to see and hear the couple's real story ... as told directly by them.

There's definitely been more of a swing towards those type of shows this year.