Erik Lomis Quotations

Kids love the movie. Our audience is predominantly young -- 12 and younger -- so most of the eyeballs got in at children's price. But we expect that age group to grow over the coming weeks as word of mouth spreads. The film is budgeted considerably under $30 million, so it's going to be very profitable. Frankie Muniz's last film ('Big Fat Liar') opened to $11 million and did $47 million (so) this could do $60 million.

I think one of the main reasons it did so well was Denzel Washington,

We're very pleased with that number, particularly in light of how well 'Bringing Down the House' is doing. We're off to a really good start. It's the beginning of spring break and the school holidays roll across the country over the next four weeks, roughly at 20 percent different areas a week.

We're going to make money with this picture. It was designed so that if it (grossed) $20 million or more we would do well. From what we know right now, it's going to go significantly north of that.

The core demo of young females absolutely loved the movie and are the most avid repeat viewers. It's a great start. We're hopeful for a long run this summer. It's 70-30 percent female. For the core group, it was 85 percent in the Top Two Boxes (excellent and very good) with a 72 percent definite recommend.

It's off to a good start and we're pleased with it, particularly when you consider that it's a very inexpensive film (costing) less than $20 million,

It was definitely an adult audience and it was all ethnicities. It was 56 percent non-African-American. The exit polls are 80 percent in the top two boxes with a 69 percent 'definite recommend.' I think the picture's going to have pretty good legs.