We're a little more sophisticated. It's just different. We have stuff like clam goo on the menu.
We're anticipating that the renewal of South Bethlehem will be huge.
We differentiated by having wraps instead of sandwiches. We're not looking for Tony's competition.
We're looking for an upscale crowd who knows beers. The target market is your parents and grad students. It's a sleek, elegant place where faculty can come.