Mobiles provide anytime, anywhere marketing. Because it's always on and always available it gives consumers and customers access to each other that they've never had before.
Cell phone-based marketing could be the silver bullet we've been looking for in advertising for a long time.
We are seeing applications merged into a single device. They are getting easier to use and more streamlined.
Customers sign up for either monthly or one-time services and that's how they see the ads. There's a lot of fear out there and a lot of it develops from a lack of consumer understanding.