Michael Ciminowas an American film director, screenwriter, producer and author... (wikipedia)
No one's ever going to sell it as well or with as much passion as you, the creator of the product,
I found that often, after a glass of wine, people at a party start looking for something else to drink,
I watched them blend pinot noir and chardonnay, ... I thought if I could blend natural flavors with grape juice, I could do the same kind of experimenting.
I know the market's there, ... The question is, 'How do you reach it, and how do you communicate with the end user?'