My sense is they are off to a slower start than they might have anticipated.
good idea awaiting implementation in this country for a number of years.
I think (Fuller) has reversed a negative trend, ... I think it would be in the tank if it wasn't for Bonnie. How much farther it can go is the question.
It doesn't look like they've broken through to new categories of advertisers, which is one of their objectives.
I can only think they're trying to play it safe and they've missed an opportunity to redefine themselves on the weekend,