We're confident we'll have enough product in stores. We've taken inventory into consideration when rolling this out.
Renting a movie is less a commitment than going out to a movie.
Our goal is to drive business and competitors' business to our other stores and Blockbuster Online. This transfer of revenue is great for our profitability.
We will continue to monitor vending machines, just like we do any competitor in the home entertainment space. But we think it makes more sense to invest our money where the majority of customers want to rent ? and that is in our stores and increasingly online.
Blockbuster has not yet been served or had the opportunity to review the suit, so it would be inappropriate for us to comment on it.
DVD is comprising the lion's share of our rental business.
We tested this in markets across the country. Based on our experience in these tests, we believe we will be able to make that up in rental transactions and lower marketing, operating, and promotional costs.
Everything we have done has been both pro-consumer and pro-competitive. Nothing we have done with revenue sharing has been exclusive. That is open to everyone.
We have seen that customers take the product out on average an extra day or two longer.
In 2002, the American public watched more pre-packaged movies at home than ever before. ... The home entertainment pie is growing.
It's designed to show the value of our service and certainly to drive traffic to our stores.
They don't generate significant rental volume or significant revenue. They just don't have the capacity to do that.