I think they're obviously trying to cherry pick where there's a gap in the market and use that going forward to gradually roll out other products.
The pressure for constantly lower air fares threatens to undo any good work they may make in the cost-cutting arena.
We're in an environment where share prices are trading ahead of valuations.
I see this as a win-win scenario for the airlines, the airports and the customers. Both Air NZ and Qantas gain more from growing traffic on the Tasman into their domestic networks.
They are looking to strip out $250m in costs, and the question is how much of the cost-cutting drops to the bottom line, and how much they lose along the way.
It's been a good period for them with a continuation of steady growth in revenue and operating profit.