We have a strong culture base with food, using it to celebrate weddings, birthdays, graduations and holidays.
America is getting fatter mainly due to lack of movement.
Everything is automated nowadays and no one wants to be active.
Good snacks a student could pack for their day would be yogurt, veggies, fruit, mixed nuts and definitely a bottle of water.
It's just not that catchy. Who makes these decisions? Washington's spectacular. It doesn't need a slogan.