Scott Roesch Quotations

Mobile has such a great transitional environment. Short format content is going to bring about a mass market option with huge demand for it.

You'll see people doing short films and people doing features specifically for the Net, as opposed to people using it as a stepping-stone.

Digital entertainment gives consumer total control of their viewing experience. Their schedule is no longer two hours or 30 minutes shows, rather you can access wherever and however long you want it -- that's pretty revolutionary.

Extremely short content works well in the world of Web snacking, where people are looking for short bursts of entertaining content.

This Land Is Your Land. It helps if a film is animated, musical and political in nature. There's a piece that had all three.