Shoba Purushothaman Quotations

On demand digital delivery is a fast and convenient way for deadline-driven journalists to receive content. Wireless technologies' daily impact on us all is exploding, and Bluetooth is poised to become a reporter's content choice by making high-quality media content available online.

In building the business, we had the chicken and the egg issue to overcome.

The key driver in choosing to go digital for all these organizations was the recognition that the news industry today operates on an on-demand, 24/7 and global basis. Going digital allows these organizations to ensure that their video reaches the widest and deepest pool of journalists.

For the first time, journalists will now have enterprise search functionality to quickly search and find relevant video being produced by news makers.