Sigve Brekke Quotations

When I came here in November 2002, DTAC was in a quite challenging situation. I remember the marketing research companies told us the DTAC brand looked like an old sick lady.

Our sales and profit should grow due to higher subscribers this year.

We knew we had to do something which would really create awareness, because our market position was very weak. And we knew if we tried to do the same as our competitor it wouldn't work. We needed to do something they wouldn't copy.