Steve Beeks Quotations

Franchising always has been important, but it's more important now, ... The market is softening, the consumer is a little more discerning, and unless you have some brand recognition, some franchise power, it's going to be hard to break through the clutter.

Franchising always has been important, but it's more important now. The market is softening, the consumer is a little more discerning, and unless you have some brand recognition, some franchise power, it's going to be hard to break through the clutter.

The success of the first two releases confirms that SAW is a franchise that will continue to have legs for a very long time. The movies combine action, suspense and gore while taking us into the mind of one of the most memorable madmen in horror movie history. While the success at the box office gave SAW II momentum for its home video release, we also ensured that it stood out at retail with unique packaging and an extensive marketing and promotional campaign. With the Valentine's Day opening, we were able to pull out all the stops on a unique overall marketing program that gave the release great visibility leading up to street date.

We will carry out a number of strategies that will ensure we achieve our goal of giving the film the best opportunity to be considered for awards.

These are all titles that appeal primarily to the same demographic we believe this technology will appeal to. There is high coincidence of computer geeks that like horror films or action adventure movies.

This is another significant step in monetizing our non-core assets and further sharpening our focus on our core content creation and distribution businesses and library in a digital marketplace. We are pleased to sell our studio facilities to a buyer committed to expanding the film industry of British Columbia.

They know they can't really over-commercialize that environment. You have to go about this totally differently than a typical retailer promotional partner.

It's a great week to be here at Lions Gate.