Steve Outing Quotations

more of us will use these sites as entry points.

Rich media and multimedia content are much more popular, ... Media companies are more willing to put in the money to produce it. They recognize that people can now use it.

Here's an example: A series of car break-ins is occurring at trailhead parking lots in your area. A reporter writes a short article about the problem, identifying some of the locations of the vandalism. As a sidebar to the conventionally written story, trail users are invited to post their experiences of having their cars broken into, including submitting photos,

Where it makes me a little bit uncomfortable is taking the editorial content and turning one of those words into a commercial thing. I just feel like the actual editorial content within a news story should be sacred.

The interesting thing will be if the public sees through that - and thinks, I'll get a little more balanced view if I go over to my local news outlet and get the information there. Because the columnist that I read there is going to be a little more balanced than the guy who's paid by the team.

The tricky part is finding that special part that people will open their wallets for,

I don't think the old model will go away that fast. I think people are pretty stuck on the old models.