Steve Ruffner Quotations

I don't think we're going to see those prices continue to increase like that. They'll still go up, but they won't go up as dramatically, and that might be better for the market.

I was working out here during the recession that started in the late 1980s and lasted until about 1995, and it was terrible. But this market today is about as good as it gets.

Virtually all of Riverside County is a solid housing market at this point. The cities and the unincorporated communities are all doing well.

We're building some houses in La Sierra Heights that will sell for up to $1 million, and some we're working on in Corona will sell for more than $1 million. In those markets, for $1 million, you can get 1.5 acres, a four-car garage and horse property. For that amount in San Diego County you get a small lot.

Finding land, particularly entitled land, is getting harder every year. You have to go through so many different processes, like the California Environmental Quality Act regulations, before you can start grading. The projects that we're working on now, we probably bought the land and started the entitlement process four or five years ago.