Steven Schreibman Quotations

We're going for big laughs and big talk value.

The Super Bowl remains the premier advertising showcase of the year. You can't ignore it.

The crux of the campaign is, your life can change in a moment and you have to be prepared. Humor has always been part of our campaign. It opens the door to healthy discussions because it's that kind of (product) people are afraid of and depressed by. We want to take those stigmas away.

The Life Comes At You Fast campaign is about everyday people, experiencing the unexpected moments of life, some of which Nationwide can help you prepare for. What better way to allow people to express their personal experiences than on one of the world's biggest stages, New York City's Times Square.

It's a very difficult category. There's low interest and it's about negative and depressing subjects that people don't want to talk about ever losing a car, losing a house or losing a limb. People want to be entertained, and will remember ads that are entertaining.