They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still have the same biz model as a traditional enterprise sw company, but the way to get into the company is through the end user.
Start with the assumption that the best way to do something is not the way it's being done right now.
Better to be right about the trend and wrong about the implementation, than the other way around.
The only way to avoid disruption is to constantly do what you would if you were just starting out.
Sometimes things are the way they are and can't be changed, other times it's because no one ever tried. Your job is to find the latter.