Akio Morita Want Quotations

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.

We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.

If you don't want Japan to buy it, don't sell it.

Our plan is to lead the public with new products rather than ask them what kind of products they want,

We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.