I work on fittings, mostly. You know, I sketch less and less in my work. I sketch for the show sometimes, but then it becomes more conceptual. But when I don't sketch, it becomes more pragmatic.
'Commercial' is not the word that has to be said only by CEOs. It has to be something that is maybe the essence of design, because design has some sort of art in it and creation, but it's also some object that you have to use. There is also this pragmatic end to it.