Alfredo Alonso Radio Quotations

Hispanics tend to use radio very frequently. They spend longer listening to radio. The Hispanic population is very brand-loyal, and once they identify with a radio station, they tend to stick with that station.

Last year, Clear Channel Radio announced plans to launch Spanish-language formats in markets where there was a need for more Hispanic-targeted programming. The success of KLOL/Mega epitomizes the very essence of what we hoped to accomplish,

The popularity comes from the fact that these radio stations play a real broad catalog of music, so they aren't as repetitive.

We are a Spanish radio station company that goes after Hispanics that are bilingual. They really live in two cultures.

As the U.S. Hispanic population continues to grow, Clear Channel Radio recognizes the importance of expanding radio programming that appeals to the unique tastes and styles of this diverse group.