Chris Byrne Toys Quotations

Kids are very comfortable with technology and these toys reflect that. When the microwave and car talk to you it's perfectly reasonable that toys do. But it comes down to whether it's fun. All the chips in the world won't make a bad toy good.

If it's a way of expanding toys into a year-long business, then electronics and furnishings make sense,

Historically, toys have always reflected our culture at any particular point in time, ... Today we live in a high-tech world, where technology is being used by kids even at a very young age. Toymakers are responding to that trend.

I think this will really help. Look at what Target has done in establishing itself as a resource for consumers. Toys R Us is struggling to become a destination for toys so it makes perfect sense.

Toys 'R' Us will close some of its stores but it's not going away, ... You can't lose sight of how the consumer perceives this retailer. The company has taken a knock but consumers still see it as a powerful brand.

If you can demonstrate a good value to the consumer, he or she will buy it. But you look at the toys that have done well, and retailers are marking them down. They are leaving money on the table they needn't, because consumers are really willing to pay for things.