Clayton Christensen Needs Quotations

When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done.

Investing in our people is going to be costly and scarce - we need to start doing that!

If you defer investing your time and energy until you see that you need to, chances are it will already be too late.

Management has to provide the coordinating mechanism between what the supplier provides and what the user needs in not-good-enough situations where product architecture is consequently interdependent. Management always beats markets when there is not sufficient information.

There needs to be conviction and action behind rules.

Businesses want to think in terms of categories. Consumers want us to think in terms of their needs.

What you need is a fundamental humility - the belief that you can learn from anyone.