Dan Fellman Picture Quotations

Motion picture history was made this weekend. The first four days of 'Reloaded' exceeded the previous best four consecutive days ever on a motion picture, which happened to be 'Spider-Man' (with) $125.8 million.

Releasing select sequences of Superman Returns in IMAX 3D marks a groundbreaking moment in movies. This film is going to give fans an opportunity to be immersed in a major live-action motion picture like never before.

By Wednesday, we'll pass the largest R-rated movie ever, which was 'Beverly Hills Cop' with $234 million. We're opening 39 IMAX runs this week. The picture looks sensational and I think we'll get our core fans to come back and reload this weekend.