Dave Johnson Time Quotations

We're continuing to sharpen our focus on core categories that enable us to benefit from our scale and maintain sustainable competitive advantage. Milk-Bone is a great brand, but has very different retail channel dynamics than other Kraft brands. With the sale of Milk-Bone, we're better able to focus our time and resources on opportunities that provide us with greater potential for long-term growth.

I feel like we're doing a better job of pressuring the ball and at the same time we have a better recognition of what we're doing overall in terms of our scheme and our scouting report.

That was just huge. To be able to control the ball at that time was the difference. That, and we made our shots at the critical moments. This is a big win for us because it gives us confidence going into the playoffs.

With the sale of Milk-Bone, we're better able to focus our time and resources on opportunities that provide us with greater potential for long-term growth.

This decision is consistent with Kraft's strategy to shift our portfolio toward businesses in which we have sustainable competitive advantage. Selling this business enables us to better focus our time and resources on opportunities that provide Kraft with the greatest potential for long-term growth.